|A powerful use for a financial advisor website is to establish link partners with other businesses or groups in your own community. You are already out there, building relationships within your network, attending regional events, participating in local civic groups, and networking at local business functions. Leverage these activities with a website linking strategy to help build your business. If you have an IARFC website, here are some easy steps you can take to expand your number of link partners.|
Begin by thinking of the most obvious categories of businesses or groups that could refer clients to you, and to whom you could refer people. List these categories. Examples are CPA firms, real estate agents, law firms, mortgage brokers, and local membership-based organizations. You will be inserting the partner links and descriptions within these categories. Go to your “Useful Links” page in Website Manager, and type in the complete list of categories, in alphabetical order.
Now you will identify specific businesses or groups that are good possibilities for link partners. An easy way to do this is to go to http://local.yahoo.com. Enter a category (such as “CPA firms”) and your city. On the list that appears, notice which ones have websites. You may already know some of them. Call each one on the list, introducing yourself if you are not already acquainted. Explain that you want to add a link to their website from yours, and that you have a category called “CPA Firms” on your “Useful Links” page. Ask if they are willing to place your company name and description on their website with a link to yours. Most businesses are happy to have link partners. Even if they do not have a page called “Useful Links,” there is probably another location on their site to place links.
After speaking with each link partner, exchange information. Email your company name, website address, and a one-line description to the correct link partner contact. Get the link partner’s short description, or simply use what they put into Local Yahoo. Type the company’s name and description into your “Useful Links” page. The step-by-step procedure for turning the business name into a link is outlined here
Call or email each link partner to let them know when the information and link to their site is posted on your website. Ask them to notify you when the reciprocal link is posted.
If you or someone in your office does this with all of the lists in all of the identified categories, you will gradually build a very nice online referral network. As you exchange business cards with new people that you meet, notice if they have a website, and immediately suggest being link partners (as long as they aren’t a direct competitor). As you know, you can never have too many sources for referrals. With a website and a “link partners” strategy, the results are magnified.